Hispanic Millennial Buying Trends Mini Study  

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We understand the challenge marketers face when trying to target Millennials and Hispanic Millennials in particular. That’s why we conducted our Mini Study on Hispanic Millennial Buying Trends. Reaching this group requires grasping their behaviors and cultural subtleties. As the U.S. economy continues to strengthen, Hispanics represent the fastest rising part of multicultural consumers, whose buying potential remains untapped ($1.5 trillion in 2015, Pew).
 

Demographics and Technology Mini Study  

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Brands understand the need to study their industry in order to be successful. However, it’s usually the things that emerge from outside our industries that we don’t see coming and can create business disruptions. To help clients better understand how seemingly unrelated trends can be explored, we conducted our Mini Study on Understanding the Relationship Between Demographics and Technology.
 

 

Our clients