Hispanic Millennial Buying Trends Mini Study
We understand the challenge marketers face when trying to target Millennials and Hispanic Millennials in particular. That’s why we conducted our Mini Study on Hispanic Millennial Buying Trends. Reaching this group requires grasping their behaviors and cultural subtleties. As the U.S. economy continues to strengthen, Hispanics represent the fastest rising part of multicultural consumers, whose buying potential remains untapped ($1.5 trillion in 2015, Pew).