Research Design and Execution
Consultants will design your research project to help meet both research and marketing objectives. Research design can be with traditional methodologies; but, our team also looks for more creative ways to design and execute a research project that can help achieve insightful discoveries, increase consumer engagement and develop actionable ideas. We execute methodologies from focus groups to panel studies depending on objectives and budget. We also have a team of moderators that are representative of the multicultural, Hispanic and General Market communities.
Customers may have similar backgrounds, but in reality they make decisions differently, requiring marketers to use targeted communications. ConneXion helps you segment your customers and thus reach them more efficiently. ConneXion is able to create customized segmentation models based on your target audience and/or customer base.
ConneXion has also developed a proprietary Hispanic segmentation tool. Other Hispanic segmentation models focus solely on acculturation but we have gone a step further to create layers. Our tool identifies unique groups of Hispanic consumers between the ages of 18 and 54 according to their shopping behavior, acculturation level, technology usage and political preferences. Using a small set of "marker" questions, we can specifically apply this segmentation to your Hispanic consumers for a fraction of the cost of a traditional segmentation project.
ConneXion helps you maximize your marketing and sales efforts. For new and established products, predictive modeling uses a series of statistical tools to quantify the effectiveness of marketing, pricing and other corporate programs on business results using sales and promotional data. This enables more efficient use of media and promotional spending, determines how sensitive your products or services are to pricing and external market changes, and allows the creation of numbers-driven sales forecasts, yielding better organizational planning.
ConneXion can conduct market feasibility research to help you optimize your market strategy and reach your target consumer. Understanding the potential market is vital to the success of a new product or service launch. Secondary research of publicly available consumer information can help a company determine potential demand for a new product, and provide a better understanding of the competitive environment. Demographic data can also be used to determine optimal site locations for retailers. This analysis can be layered with consumer research to optimize marketing strategy to targeted consumers.
Cross-Cultural Market Research
ConneXion helps you reach consumers you are trying to acquire for the first time or have yet to form a true relationship with your brand. For example, companies that used to focus on just Hispanic consumers are now trying to find ways to attract General Market consumers. Products made by these companies have a great appeal to General Market consumers whose palates have expanded, and they crave different experiences. The same is true with traditionally General Market products and services that are now appealing to and attainable by Hispanics.
Latin America Research
We know that the reach into Latin America has great potential and our goal is to maximize that potential for your company. ConneXion has access to panels in Latin America that can reach a large audience in a more cost effective way. Some members of our US team represent various Latin American countries and thus understand and relate to the cultural differences, and know the right approach and techniques to reach these audiences.