DOWNLOAD THE HISPANIC MILLENNIAL BUYING TRENDS MINI STUDY
We understand the challenge marketers face when trying to target Millennials and Hispanic Millennials in particular. That’s why we conducted our Mini Study on Hispanic Millennial Buying Trends. Reaching this group requires grasping their behaviors and cultural subtleties. As the U.S. economy continues to strengthen, Hispanics represent the fastest rising part of multicultural consumers, whose buying potential remains untapped ($1.5 trillion in 2015, Pew).
Census data indicates that the Hispanic population will grow from 16.6 million people in 2010 to 66.3 million in 2020. Their purchasing power will only increase into the future as they follow the American dream and strive for greater upward mobility.
To learn more about the consumer habits of Hispanic Millennials and their internet usage, social media patterns, media consumption, and much more, fill the form below to download our report.